Successful Strategies to Market Your Work-based Learning Program
Your answers to two key questions will have a major influence on the success of your work-based learning program: Is your work-based learning program the best kept secret in your community? Do you have unlimited resources through your current marketing efforts? Successful Strategies to Market Your Work-based Learning Program will help you: Market to all audiences such as employers, students, parents, educators, and other community stakeholders Develop a strategic marketing timeline Create public relations templates for print and web distribution Promote through social media channels such as LinkedIn, YouTube, Instagram, and Twitter Utilize non-traditional marketing activities such as co-sponsored events, signage, and promotional items Whether you are coordinating a CTE work-based learning program or a CDOS commencement credential program, at the end of the webinar you will have a marketing strategy in place to underwrite your program's success.

Presented By:

Susan H. Gubing, CareerSmarts, has been instrumental in guiding educators in creating dynamic career and workforce development programs. She is passionate about college and career readiness, 21st century skills, work-based learning, and partnerships between industry and education. Sue's professional career experience includes: 38 years as the Work-based Learning Coordinator at Smithtown High School, a consultant for many New York school districts, an online instructor for Work-based Learning Program certification courses at Buffalo State College, author of Games2Careers, and creator of the XtremeIntern: A Virtual Career Adventure.



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All (K-12)