Your answers to two key questions will have a major influence on the success of your work-based learning program:
Is your work-based learning program the best kept secret in your community?
Do you have unlimited resources through your current marketing efforts?
Successful Strategies to Market Your Work-based Learning Program will help you:
Market to all audiences such as employers, students, parents, educators, and other community stakeholders
Develop a strategic marketing timeline
Create public relations templates for print and web distribution
Promote through social media channels such as LinkedIn, YouTube, Instagram, and Twitter
Utilize non-traditional marketing activities such as co-sponsored events, signage, and promotional items
Whether you are coordinating a CTE work-based learning program or a CDOS commencement credential program, at the end of the webinar you will have a marketing strategy in place to underwrite your program's success.
Susan H. Gubing, CareerSmarts, has been instrumental in guiding educators in creating dynamic career and workforce development programs. She is passionate about college and career readiness, 21st century skills, work-based learning, and partnerships between industry and education. Sue's professional career experience includes: 38 years as the Work-based Learning Coordinator at Smithtown High School, a consultant for many New York school districts, an online instructor for Work-based Learning Program certification courses at Buffalo State College, author of Games2Careers, and creator of the XtremeIntern: A Virtual Career Adventure.
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